Designing an app for the purchase of serialized fiction stories on a smartphone

Serialized fiction has a long tradition going back to Charles Dickens and Sir Arthur Conan Doyle. Today, there is a rapidly growing market for serialized genre fiction read on smartphones by the Snapchat generation, and Wheelhouse Publishers (my independent publishing company) wanted to create a mobile app to attract readership of that key demographic.

Creative Digital’s role:

• UX Discovery
• UX Strategy
• UX/UI Design